The Silent Deal-Breakers: 8 Rookie Franchise Mistakes That Could Tank Your First Year Without Warning
Successful franchisees become visible community members. They sponsor local sports teams, participate in chamber of commerce events, and build relationships with neighboring businesses. This grassroots approach creates personal connections that national advertising simply cannot achieve. Your first year should include a structured local marketing plan with measurable goals and consistent execution.
3. Deviating from the Proven System Too Early
Franchisors spend years—sometimes decades—perfecting their business model. Yet many new franchisees immediately begin tweaking operations, convinced they can improve upon the system. This premature customization often stems from previous business experience or local market knowledge, but it can be disastrous.
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