Unwrap the Ultimate Father’s Day Surprise: Target’s Top 10 Gifts That’ll Elevate Every Dad’s Style and Game

Ever find yourself staring blankly at Dad’s closet wondering if those trusty old tees have finally clocked out for good? Clothes—yeah, they might sound like the obvious Father’s Day fallback, but let’s be honest: picking out the right threads can sometimes feel like decoding an ancient script. Whether he’s the sharp-dressed pro, the weekend warrior who’s more about comfort than couture, or the family fashion guru setting trends before they even hit the runway, nailing the perfect gift can be tricky. Lucky for us, Target’s got the hookup—stocked with exclusive brands like Goodfellow & Co and All In Motion that offer the kind of style and quality that feel way pricier than the tag says. So, if you want to upgrade his wardrobe game without breaking the bank or turning the gift into a ‘what’s this?’ moment, keep reading. You might just find the gear he’ll actually love to wear on repeat. LEARN MORE

Estimated read time3 min read

CLOTHES ARE A fail-safe Father’s Day gift. If he’s into fashion, he’ll be excited to get new pieces chosen by a loved one who knows him best, If he’s not, he likely has some well-worn closet staples that are ready to be upgraded. Whether his style skews classic and professional, comfort-focused, or he’s the one who sets the trends in the family, Target makes it easy to find the pieces he’ll actually reach for on repeat. The retailer is stocked with exclusive brands that look and feel a lot more expensive than they actually are. Take Goodfellow & Co, which offers lightweight knit polos and colorful shorts he can dress up or down, or All In Motion, which has good-looking activewear he can wear on and off the golf course. Whatever his vibe, discover the perfect threads to wrap up below.

What are the best clothing basics to gift dad?

The best everyday clothing gifts for men are comfortable, versatile, and durable. You can’t go wrong with a classic tee. This one from Goodfellow & Co is made from a soft, lightweight cotton blend. The oatmeal shade is the perfect year-round neutral and looks more intentional than plain white. Another closet classic is a pair of chinos. Made from a mid-weight cotton twill blend with added spandex, the Goodfellow & Co Straight Fit Chino offers a touch of stretch without reading too athletic. The straight-cut, do-everything, go-everywhere silhouette is modern without being too trendy, polished without being stiff. It comes in five colorways and multiple inseam lengths. For shoes, slip-on loafers with timeless stitching detail are ideal for the guy who wants an easy way to look polished.

What are good clothing gifts for an active dad?

If your dad’s idea of a perfect day revolves around movement—a round of golf, a hike, an hour or more at the gym—the Target-exclusive All In Motion Textured Polo is the shirt he’s got to have in his closet. Built specifically for guys who love to be on the go, it features a breathable, structured fabric that transitions effortlessly from the course to a casual lunch. It’s available in classic colors plus a black paisley option for the dad with a bit more personality, and costs just $30. And if your dad really likes to get after it, why not add in a stick of the hard-working Carpe deodorant, which is equipped with up to 100 hours of sweat and odor protection.

What should I buy for the laid-back dad?

No suits and ties for the casual dad, who you’ll find barbecuing out back all summer—he’s looking for the best version of the thing he already loves. The All In Motion Soft Stretch Jogger is comfortable enough to wear around the house but put-together enough for running errands or traveling. At $30, it’s the kind of piece you grab in two colors. Complete the look with a coordinated hoodie or the slightly preppier quarter-zip top.

What are stylish gifts for a trendy or fashion-forward dad?

Target’s answer to the dad who has a point of view about what he wears comes by way of the Goodfellow & Co camp shirts: classic pieces with on-trend prints that give off the kind of cool that’s hard to manufacture. The 100 percent cotton style comes in five prints that range from subtle stripes to a bold graphic weave.

The perfect accessory for a dad who loves to show off his personality is a bold fragrance. This three-piece travel-size set from premium scent brand Papatui allows him to find his signature or mix and match based on his outfit or occasion.

Headshot of Max Berlinger

Berlinger is a freelance writer based in Brooklyn. His work has been featured in the New York Times, Bloomberg Businessweek, the Los Angeles Times, the Business of Fashion and others. He’s probably wasting time on Twitter right now

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