Why BusinessPlus’ Media Awards Shortlist Could Be the Game-Changer No One Saw Coming
Ever wonder what it takes for a media powerhouse to not just survive—but truly thrive—in today’s cutthroat market? dmg media Ireland just handed us a masterclass. With a staggering six shortlist nods for the upcoming Media Awards, this dynamic company isn’t just resting on its laurels; it’s flexing some serious muscle across publishing, partnerships, and innovative commercial strategies. Take BusinessPlus, for instance—nominated for Media Brand of the Year—whose relentless growth and editorial sharpness have set new standards in Irish business media. Then there’s their bold embrace of the Irish language with the Science Week campaign alongside ExtraG, showing how cultural storytelling can still pack a punch. And if you think that’s the whole story, wait till you hear about their collaborative magic with Lidl Lupilu and the game-changing sales initiatives like Retail Plus and Mum Marketing. The question is—how do they keep this momentum going in a landscape that’s constantly shifting? I say, watch this space—because dmg media Ireland is rewriting the rulebook on what it means to innovate and inspire in media today. LEARN MORE
dmg media Ireland has earned significant industry recognition, securing six shortlist nominations for the upcoming Media Awards, highlighting the strength and diversity of its publishing, partnerships, and commercial innovation.
Among the nominations is Media Brand of the Year for BusinessPlus, acknowledging the publication’s continued growth, editorial quality, and influence within Ireland’s business media landscape.
The company has also been shortlisted for Best Use of Irish Language for its Science Week partnership with ExtraG, a campaign that demonstrated a strong commitment to promoting Irish-language content through creative and engaging storytelling.
Collaboration remains a key pillar of dmg media Ireland’s strategy, reflected in its nomination for Best Collaboration (Intermediate) for the Lidl Lupilu and dmg Mum Marketing campaign.
This initiative showcased an effective partnership that resonated with audiences through targeted, family-focused content and integrated marketing.
In addition to these campaign and brand accolades, dmg media Ireland has been recognised for excellence in commercial innovation, with three nominations for their sales initiatives:
- Retail Plus
- Mum Marketing
- Business Plus Talks
These nominations underline the company’s ability to develop impactful, results-driven commercial solutions tailored to both clients and audiences.
Commenting on the achievement, Karl Byrne, Group Head of Business Strategy and Innovation, said, “Being shortlisted for six Media Awards at this stage represents an excellent performance, with recognition spanning a wide range of categories.
“The shortlisting of BusinessPlus as Media Brand of the Year, alongside multiple sales initiatives, reflects the innovation we continue to bring to the market, creating new and impactful ways for commercial partners to engage meaningfully with our audiences and deliver real return on investment.
“We are particularly pleased to see a collaboration shortlist recognising the standout work delivered across our Mum Marketing parenting suite with Lidl and Mediacom, and to see ExtraG shortlisted once again for Best Use of Irish Language following a brilliant Science Week campaign created in partnership with Drury Communications.
“These nominations are a testament to the hard work, creativity and commitment to excellence shown by our colleagues across all dmg media brands.”
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