This New Fitbit Air Might Just Revolutionize Wearables Forever — Are You Ready for What’s Next?

This New Fitbit Air Might Just Revolutionize Wearables Forever — Are You Ready for What’s Next?

Ever wonder if a fitness tracker could actually keep up with your hustle without draining your wallet—or your phone’s battery? Well, the Google Fitbit Air might just be the answer we’ve been waiting for. Priced at an eye-catching $99.99, this screenless wonder skips the subscription fees that other gadgets like Whoop demand, and plays nicely with both Android and iOS. Imagine syncing effortlessly with your Google Pixel Watch while rocking a device endorsed by none other than Steph Curry himself. Intrigued by a tracker that promises sleek style, smart wellness coaching, and the freedom from constant screen distractions? Trust me, this is not your typical step counter—it’s a game-changer in the wearable world, ready to ship May 26. Get ready to rethink what a budget-friendly health device can do. LEARN MORE

Estimated read time3 min read
  • The Google Fitbit Air costs an impressively-economical $99.99 with accessory bands starting at $34.99, and can be used without a subscription (unlike Whoop).
  • It will be compatible with Android and iOS, as well as able to be used in sync with the Google Pixel Watch.
  • The Google Fitbit Air is now available for pre-order on Amazon or the Google Store, and will ship on May 26.

TODAY, WE CAN confirm the rumors that have been floating around for a few months: There is a new Fitbit offering from Google. Yes, it’s screenless. Yes, it’s what NBA superstar Steph Curry has been wearing on his wrist recently. It is called the Google Fitbit Air, and we have to admit, it’s got us pretty stoked.

We’ve always been big fans of Fitbit over here at Men’s Health, but not much has changed since we last updated the guide of our favorite Fitbit trackers a couple years ago because it last made a new device in 2023. The brand seemed to be all but done when it was absorbed into the Google ecosystem, in favor of the Google Pixel Watch, which has continually earned a spot in our Best Fitness Trackers Guide. So when we were invited to get an early peek at Fitbit’s re-launch, we jumped at the chance.

Fitbit Air

Credit: Courtesy of Retailer

This wearable device marks a new evolution and a reinvigoration of the Fitbit brand, which began with clip-on activity trackers and later expanded into slim smartwatch-like devices like the Charge, Versa, and Sense. Fitbit’s wearables were at the forefront of counting steps, monitoring heart rate, and tracking sleep. The Google Fitbit Air promises to do all of that and more, adding features such as customized fitness plans, adaptive workout recommendations, and additional recovery insights. Basically, an around-the-clock wellness guidance system compatible with both Android and iOS.

Recently, the market has been flooded with screenless fitness trackers, led by the Whoop, which offer health insights without all of the notifications and distractions—as well as extended battery life since there’s no need to power a screen. But none have really been worth noting until this new Google Fitbit Air, namely because of its integration with Google and other Google-owned devices.

But the even bigger draw is that it’s significantly cheaper than a Whoop in that the Fitbit Air can be used without a subscription (Whoop cannot be used without a subscription, and that costs between $199 and $359 a year). Google is giving buyers three months of Google Health Premium though, which unlocks expanded AI-powered coaching and personalized wellness features designed to adapt continuously to users’ schedules, habits, and long-term health goals.

lifestyle photography

Courtesy of Retailer

One of the features that has me more excited is the ability to easily remove the Fitbit control unit from the strap, making it easy to swap out bands if you want to change the look on your wrist. For anyone familiar with screen-less trackers, you might know that this is not always a pleasant process. Google recognized this, and found a way to streamline the design so that you could fully utilize all its looks.

On top of that, Google enlisted a stacked team of Google Health advisors, topped off by one of the most elite athletes in the world in the form of 4x NBA Champion, 2x NBA MVP, 12x NBA All-Star, and 2x NBA Scoring Champion Steph Curry. Being someone with a flair for style, it’s no surprise that Google also gave him his own unique Rye colorway of the Fitbit Air, in one of their performance bands.

If you’re a Fitbit fan like me, this all sounds great, and likely there will be a good few of you who pre-order without a second guess. Especially when it only costs a fraction of most fitness trackers on the market.

I have a unit en route and promise that I’ll be sharing my thoughts on the device as soon as I’m able. Time will tell if it can go head-to-head with the Whoop, and really be an affordable screenless fitness tracker that’s got the performance we’re looking for.

PRE-ORDER THE GOOGLE FITBIT AIR

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Headshot of Charles Thorp, NASM

Charles Thorp is the Fitness and Reviews Editor at Men’s Health, where he shares the best product recommendations in gym equipment, recovery tools, supplements, and more. Following an early life in athletics, Charles became a NASM-certified trainer and began writing programs alongside the most respected coaches in the world.   Since entering the world of fitness content, Charles has had the opportunity to learn from and train alongside high performance individuals from the NFL, UFC, NBA, Formula 1, CrossFit, US Olympics, and Navy SEALs. When he’s not writing about training programs or gear, he can be seen at the gym or in the wild, putting them to the test.

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