Unlock Hidden Perks: How Rakuten’s New Credit Card Could Revolutionize Your Rewards Game Overnight
Is the Rakuten Amex issued by American Express?
Despite having “American Express” in the name, the Rakuten Amex isn’t issued by American Express.
Instead, First Electronic Bank issues the card via a license from American Express.
That means you’ll need to contact First Electronic Bank’s customer service for any issues or questions about your card.

It also likely means you won’t be subject to American Express’ application rules or welcome bonus restrictions. For instance, if you’ve already reached your five-card limit for Amex credit cards, you should still be able to open the Rakuten Amex.
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