Women's Lifestyle April 14, 2026 0 Comments

Unlock the Wild Side: How Euphoria Season Three’s Ferocious Makeup Looks Are Redefining Beauty Standards

Four years, a five-year leap, and a dramatic makeover — and I’m not just talking about the characters but the very essence of Euphoria’s iconic, avant-garde makeup. Ever wonder how a show known for its dazzling bedazzled looks can pivot into something “feral” yet fiercely purposeful? The shift from neon-drenched dopamine dreams to a gritty, money-driven glam isn’t just evolution — it’s a revolution on screen. Season three unfolds the cast’s gritty adult reality, echoing in every moodier eyeshadow and razor-sharp liner. It’s makeup with a mission now, chasing success and fame rather than just self-expression — talk about leveling up the game! And yes, despite this raw edge, you’ll still catch the signature sparkle — because, hey, it’s Euphoria after all, and the makeup maestro behind it isn’t about to let the drama dim the dazzle. Ready to dive into the fiery reinvention of beauty on one of the most talked-about shows? Let’s unpack the ‘feral glam’ phenomenon and the powerhouse collection powering it. LEARN MORE

4 min read

With over four years since its season two finale and a five-year time jump in the show’s storyline, it’s no surprise that Euphoria’s trendsetting makeup has also undergone somewhat of a transformation.

Euphoria is, of course, well known for its high-glam, bedazzled looks. Despite whispers of the show’s potential pared-back beauty direction after its latest premiere, Davy has stood ten toes down on the fact that the makeup in season three is going “feral,” complete with moodier eyeshadow tones, ultra-precise liner, and high-contrast lip combinations. “The motives for the makeup changed,” Davy tells Bazaar. “Season one and two makeup motives were about expressing, discovering, and experimenting with one’s identity. The motives for the character’s use of makeup in season three are to largely make money.”

The first episode of season three reveals a closer look at the cast’s evolving lives as adults after graduation, from managing full-time jobs and getting married to ongoing emotional development and the value of close friendships. In season one of Euphoria, Davy explains that the makeup centered around a feeling of electric, dreamy, colorful, and neon “dopamine” beauty, while season two leaned more “experimental”—a sort of understated sister to season one with plenty of color (but without neon) and featuring smaller, more experimental details. And in season three, feral glam has arrived, with makeup looks that are more primal and results-driven, rather than whimsical for the sake of self-exploration.

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Rue’s famed glitter tears in season one, episode four

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Jules’s colorful eyeshadow with neon accents in season one, episode eight

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Maddy’s double eyeliner in season two, episode three

“We’re out of the dreamy electric dopamine makeup of the first season, and the experimental element of the second season, and we’re doing feral glam,” continues Davy. “Purposeful, unapologetic glams that aim to achieve a very specific outcome: money, success, or fame. The girls are not using makeup to express themselves this season for the sake of discovering a new side of themselves. This means makeup that looks unapologetically glam, somewhat traditional, measured, and although it’s often aligned with the Cis male gaze, there’s a theatrical level to the makeup that creates a sort of exaggerated, cinematic effect that I thought would work beautifully with the epic visual aesthetic of this season.” Despite a more primal approach to the show’s makeup, Davy notes that this season still includes noteworthy color and sparkle because “this is Euphoria after all, and I’m still in charge of the makeup department!” she explains.

Davy worked closely with Euphoria creator Sam Levinson, hair lead Kim Kimble, and costume designer Natasha Newman-Thomas to effectively convey the show’s character development across all facets. “I look to the scripts for the literal story and moods; of course, I talk to Sam about the aesthetic or vibe he thinks will complement the cinematography and the emotional tone of the show,” adds the artist. Season three’s aesthetic runs the gamut from traditional film noir glamour to playful and Y2K-inspired, with a bit of luminous, “almost popstar” looks sprinkled in between, mainly concepted by scenes taking place at the show’s Silver Slipper strip club.

“I look to the costumes for guidance on color palette, texture, and mood, and then Kim and I come to the party at the last minute, for the cherry on top,” continues Davy. “We kind of just vibe and sprinkle our magic. There’s not really a defined creative process here. There are so many scenes and looks on the show, and the shooting schedule and scenes are ever-evolving. I really do a lot of intuitive improvising and collaborating with the cast on the day, rather than planning out looks in advance.” For season three, Davy and team relied on a few key skincare, base, and color makeup staples, including the Sofie Pavitt Face Omega Rich Moisturizer, Dieux’s Forever Eye Masks, Suqqu’s foundation and concealer, Chanel’s Les Beiges Healthy Glow Bronzing Cream, Saie’s Glowy Super Gel Multipurpose Illuminator, and Half Magic’s Sparklestik Eye Crayon and Sculptitude 2-in-1 Lip Liner.

Unsurprisingly, the majority of Euphoria’s makeup looks are developed using essentials from Half Magic Beauty, the brand Davy first launched in 2022 in partnership with the show’s production company, A24. Now in its fourth year, Half Magic is releasing a new line of makeup staples on April 29 to celebrate the arrival of Euphoria’s third season: The Ulta-exclusive nine-piece Half Magic x Euphoria collection. Featuring items actually used on stars in the show, like Half Magic’s Glitterpuck and Magik Flick liquid eyeliner, each product also showcases notes and thoughts on makeup written by Davy in her scripts while filming. Certain items, like the forthcoming B*tch Ur My Soulmate Extra Plush Lip Gloss, are even named after specific lines or characters from the show.

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The upcoming Half Magic x Euphoria makeup collection

Like Euphoria’s innovative on-camera makeup looks, Davy intends for the Half Magic x Euphoria collection to be an offering for devoted longtime fans who have championed the artist’s creativity since the brand’s inception. Davy herself has even learned a few new techniques from her HM community and work in the Euphoria makeup trailer over the years, including using her brand’s Wing Magician guide as an alignment hack for cream and powder contour. “Always learning and trying new things,” she says of her experience on the show. “Stay tuned in to my socials to see demos of new techniques I learned this season.”

The Half Magic x Euphoria collection is available to shop at ulta.com starting April 29.